Carrying on with the mission, I pause to question, what is the quotient. What is that one single most important quotient to eye out for - in a potentially good designer? Is there even such a thing? Surely this is oversimplifying. I can spout a few to form a rubric to gauge whether or not, he or she is a good designer... Alas, if I had to choose just one quotient - then the most telling one, should and always will be: what is your love quotient? What you love, defines a constant...

The question persists... How do we, maintain a business wherein good designers, get to do good work, for good causes - and to do so everyday, sustainably. Every so often we attribute 'good work for good causes' - with less than favourable pay. The good designer for good causes - is assumed to be synonymous with - a designer that has minimal pay, and is yet keeping at it, because he or she is compelled to - often in answer to a call. Such a designer with such a call is rare...