Spending 4 years in Cyberjaya, Malaysia, Kester completed his BMm (Honours) majoring in Media Innovation from Multimedia University (MMU) in 2005. Upon graduation, Kester joined Sports Planet, a leading futsal venue, services & franchise chain, as its pioneer Marketing and Communications Director. There, Kester developed and established the iconic Sports Planet corporate identity. A year in, Sports Planet was awarded the Most Promising Franchisor of the Year Award and the Best Sales Growth Award by the Malaysia Franchise Association.
In 2007, Kester began full-time freelance work. Since then, Kester has developed identities for a number of start-ups and provided creative designs for a variety of clients. His portfolio includes art direction and design for magazines, booklets; advertising and promotion material for restaurants, fashion, camps, theatre productions; concept, stage and motion-graphic designs for stadium-scale musical productions. From Nov 2010 - July 2011, Kester joined Calvary Church as a full-time Communications Coordinator. His role included the preparation and presentation of a working paper for the development of an Integrated Online Communications system, a myriad of internal-communication media work, and several key conceptual and design work for Easter and Christmas presentations. Kester also served within the capacity of a programming team developing a contemporary form of church service called the NX. The NX effort precipitated the upgrading of presentation visuals and the integration of new media alongside thematic considerations.
Following a season exploring the arts, philosophy and spirituality in a community gathering called FreeCoffee, the advent of 2013 saw Kester resuming freelance work, increasing and expanding his repertoire of branding and design work, leading to the founding of a studio, Kesterize, in 2015. Alongside Kesterize, Kester also served as Creative Director in MAD Squared from 2016-2018.
Sarah has always been fascinated with the potential of using media as a platform to inspire people towards a greater cause. With this pursuit at heart, she has taken on various roles in marketing communications, public relations, and video production throughout her career. Her work has exposed her to the fields of education technology and leadership development during her time with FrogAsia and Leaderonomics respectively. She also had the opportunity to experience working on a myriad of client campaigns during during her two years with IN.Deed Communications.
Sarah now provides content and communications consulting with Kesterize and is enjoying the opportunity to delve deeper into the world of branding and design. Her other interests and freelancing services include content writing and wedding / portrait photography.
When it comes to discovering life’s purpose, she believes that many paths can lead to the same destination and that sometimes we could all take a little more time to value and celebrate the journey itself, figuratively speaking. In literal terms, she loves to travel and appreciates the outdoors.
Sarah holds a Diploma in Mass Communications from Life College (2007) and a Bachelor of Arts (Sociology) from Swinburne University of Technology (2011).
David, the idealist, has made it his life’s mission to make sense of everything-in-life. He finds graphic design, a practical tool to explore and examine said life. Drawing from design’s problem solving skills, he thinks: 1) life is not always black and white; 2) when asking questions: ask the right questions, and draw the best conclusions; 3) that it is always better to save than sorry.