Design seeks to solve a problem. Solutions present itself by investigation - it derives inspiration from patterns, gains insight from information and contradictions, and draws conclusions based on evidence. Design is therefore thoughtful, intelligent and meaningful. And then, there's muse!
Branding applies design in an ecosystem with coherence and correspondence. Branding considers touchpoints and synthesises them into a symphony of notes. Keys, chords and harmonies, in rhythm and cadence to tell a compelling story that is not only heard, but deeply felt.
The question persists... How do we, maintain a business wherein good designers, get to do good work, for good causes - and to do so everyday, sustainably. Every so often we attribute 'good work for good causes' - with less than favourable pay. The good designer for good causes - is assumed to be synonymous with - a designer that has minimal pay, and is yet keeping at it, because he or she is compelled to - often in answer to a call. Such a designer with such a call is rare. And a skillfully-good designers, for good causes, is even more rare! How do we change this - how do we find good designers for good causes; how do we afford them; how do we inject funds for good causes to afford good designers (for good design); and how do we address good causes - making the initiative of designing for good causes, a drastically more compelling industry to be a part of. And so it begins. A journey for reconciliation.
Spending 4 years in Cyberjaya, Malaysia, Kester completed his BMm (Honours) majoring in Media Innovation from Multimedia University (MMU) in 2005. Upon graduation, Kester joined Sports Planet, a leading futsal venue, services & franchise chain, as its pioneer Marketing and Communications Director. There, Kester developed and established the iconic Sports Planet corporate identity. A year in, Sports Planet was awarded the Most Promising Franchisor of the Year Award and the Best Sales Growth Award by the Malaysia Franchise Association.
In 2007, Kester began full-time freelance work. Since then, Kester has developed identities for a number of start-ups and provided creative designs for a variety of clients. His portfolio includes art direction and design for magazines, booklets; advertising and promotion material for restaurants, fashion, camps, theatre productions; concept, stage and motion-graphic designs for stadium-scale musical productions. From Nov 2010 - July 2011, Kester joined Calvary Church as a full-time Communications Coordinator. His role included the preparation and presentation of a working paper for the development of an Integrated Online Communications system, a myriad of internal-communication media work, and several key conceptual and design work for Easter and Christmas presentations. Kester also served within the capacity of a programming team developing a contemporary form of church service called the NX. The NX effort precipitated the upgrading of presentation visuals and the integration of new media alongside thematic considerations.
Following a season exploring the arts, philosophy and spirituality in a community gathering called FreeCoffee, the advent of 2013 saw Kester resuming freelance work, increasing and expanding his repertoire of branding and design work, leading to the founding of a studio, Kesterize, in 2015. Alongside Kesterize, Kester also served as Creative Director in MAD Squared from 2016-2018.
Early Autism Project Malaysia
Food Tour Malaysia
KDU University College
Royal Rangers International
Sports Tech Pro
Three Little Pigs & the Big Bad Wolf
Interns / Apprentices
If you’re looking for an different kind of agency experience: real clients, real stakes, analogous designing, thinking, prototyping, organising - then you're in for a treat.
My internship at Kesterize was a visionary experience. Kesterize is a conducive and challenging environment for the thinking designer. It is a kind and learning place with a lot of space for the independent designer to manoeuvre and explore. A place with a driven vision and guidance for the growing designer. From a personal perspective, it is also a powerful place for those who are figuring out what you want to do and what life is all about. It is a holistic place not simply for work, but for life. I highly recommend it for those who are looking to do good design for good causes. – David Ngeow (Internship April - July 2017)