Design seeks to solve a problem. Solutions present itself by investigation - it derives inspiration from patterns, gains insight from information and contradictions, and draws conclusions based on evidence. Design is therefore thoughtful, intelligent and meaningful. And then, there's muse!
Branding applies design in an ecosystem with coherence and correspondence. Branding considers touchpoints and synthesises them into a symphony of notes. Keys, chords and harmonies, in rhythm and cadence to tell a compelling story that is not only heard, but deeply felt.